This isn’t your regular run-of-the-mill on how to build an agency book. The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All Look, it’s not going to help you create a 1-page marketing plan, but it will help you learn how to think about your business, predict your customer behavior, and gain a competitive advantage.Ībout the authors: Harvard Business Review papers are published by some of the world’s leading experts on business with decades of experience including people like Clayton Christensen, Theodore Levitt, and Philip Kotler. It’s an incredible guide that teaches business owners how to properly position their business their way, target the right customers, and utilize their brand’s strengths to the fullest. They often publish their top-read articles in book form and here is the one on Strategic Marketing. If you never heard of HBR or the Harvard Business Review, it’s a collection of the latest and most cutting-edge research on business and management. Marketing and Selling Disruptive Products to Mainstream Customers Luke is an instructor in the Department of Communication at the University of Maryland. She has written numerous books and has led multiple rebranding campaigns, site redesigns, and PR campaigns. CapizzoĪbout the authors: Regina is an assistant professor of Public Relations and Social Media Marketing and the director of the graduate program in Public relations at the S.I Newhouse School of Public Communications at Syracuse University. It contains practical real-world examples from the field, numerous interviews with industry professionals and publicity agencies, and lots of tools and templates to help agencies get started.Īuthors: Regina M. This book helps agency owners get their heads around PR. A lot of agency owners are too busy growing their businesses, getting more clients, and managing their teams that they often neglect to get recognition from the public.

Public relations is a really complex discipline within marketing and it’s hard to get it right. Aaron is a world-renowned copywriter and content marketer. Brent also hosts the podcast The Digital Agency Show. He is the founder and CEO of UGURUS, a training and education company for digital agencies and advertising executives. Definitely not your average marketing book.Ībout the authors: Brent is on a mission to help 10,000 digital agency owners achieve success. The book follows the 5-A Framework that the author created which stands for - Audience, Awareness, Attract, Authority, and Acquire. It takes all the theories and strategies you would learn in a regular business book and make them really practical and applicable to your business. It’s a story of Heather Carlyle who is a business owner and it describes some of the strategies she used to grow her business. This book reads like a novel (and in fact it is). How to Build a Million Dollar Digital Marketing Agency He also teaches at Harvard Medical School. Anthony Rao is a cognitive-behavioral psychologist who has practiced psychology for over 20 years at Boston Children’s Hospital. He holds a fellowship position at Harvard Medical School. He has consulted for Fortune 500 companies, universities, and startups. This book helps give business owners the skills to deal with it and decrease the overwhelm.Ībout the authors: Paul Napper leads a management psychology and executive coaching consultancy. There is a lot to juggle - different clients, team members, conflicting priorities, and deadlines. Most business owners, especially agency owners, feel stressed out and overwhelmed. It doesn’t talk about managing a marketing agency specifically but deals with the psychological skills and attitude changes required to manage your own business. The 7 Principles to Conquer Obstacles, Make Effective Decisions, and Create a Life on Your Own Terms The Power of Agency - 7 Principles to Conquer He has consulted with hundreds of organizations, from startups to Fortune 500 companies to traditional firms. He has written numerous books including the Marketing Agency Blueprint and Marketing Artificial Intelligence (2022). There is also a really great chapter on pricing that’s helped a lot of people.Ībout the author: Paul Roetzer is the founder and CEO of Marketing AI Institute and PR 20/20.

This book helped marketing agency owners generate more qualified leads, win clients, set their packaging pricing correctly, and create effective management systems for their teams (which is probably the biggest challenge and the most sought-after marketing management skill). It was written over a decade ago in 2011 when marketing agencies were just starting to blossom, but the principles in it still ring true. The Marketing Strategy Blueprint is a great book for anyone starting out and creating their own marketing agency.

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